In 2022, U.S. sales of Red Bull energy drinks amounted to approximately 189 million cases. For the fifth consecutive year, Red Bull’s unit sales have shown a steady increase.
Competitor sales numbers
While Red Bull’s U.S. sales have been on the rise, Rockstar’s energy drink sales have declined in the United States in the past few years. The company generated just over 169 million U.S. dollars in sales in 2022. NOS, a brand of energy drink produced by Monster Beverage, generated U.S. sales amounting to just over 107 million U.S. dollars in the same year.
The Monster Beverage Corporation
Monster Beverage is an American beverage corporation, headquartered in Corona, California. The company produces various energy drinks, including Burn, NOS, Relentless, and perhaps most famously, Monster Energy. U.S. unit sales for Monster Energy drinks amounted to approximately 347 million units in 2022.
Case sales of Red Bull energy drinks in the United States from 2015 to 2022
(in millions)
Characteristic
Sales in million units 192-oz cases
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Beverage Digest. (May 1, 2023). Case sales of Red Bull energy drinks in the United States from 2015 to 2022 (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/558153/us-unit-sales-of-red-bull-energy-drinks/
Beverage Digest. "Case sales of Red Bull energy drinks in the United States from 2015 to 2022 (in millions)." Chart. May 1, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/558153/us-unit-sales-of-red-bull-energy-drinks/
Beverage Digest. (2023). Case sales of Red Bull energy drinks in the United States from 2015 to 2022 (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/558153/us-unit-sales-of-red-bull-energy-drinks/
Beverage Digest. "Case Sales of Red Bull Energy Drinks in The United States from 2015 to 2022 (in Millions)." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/558153/us-unit-sales-of-red-bull-energy-drinks/
Beverage Digest, Case sales of Red Bull energy drinks in the United States from 2015 to 2022 (in millions) Statista, https://www.statista.com/statistics/558153/us-unit-sales-of-red-bull-energy-drinks/ (last visited September 01, 2024)
Case sales of Red Bull energy drinks in the United States from 2015 to 2022 (in millions) [Graph], Beverage Digest, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/558153/us-unit-sales-of-red-bull-energy-drinks/